Writers make one common mistake when trying to promote their books - they promote to other writers. Now, I know a lot of writers who read 2 - 5 books a month. The odd one reads 10. However, 'fans' read 10 - 40 books a month - according to RomanticTimes magazine.
How do you reach readers?
Not by joining writing forums
Not by advertising on web sites
Not by writing articles
You reach readers by sending out book reviews. Each review, good or bad, is going to draw a crowd.
Another way to attract readers is to build 'book review' blogs, that focus on your niche. And by offering 'information' sites for individual niches. I have two new ones Historical Scot Novels and, Regency Novels. While I haven't gotten around to doing many reviews, you can see by the stats that people are visiting the sites.
One of the best things that an author can do is find as many online and print review sites as possible. Online are great, because you can send a free PDF.
Authors can ask their publisher for 'galley' copies of their books - this is usually a copy that lacks formatting and a cover - it might not even be through the editing task. Don't worry, pro reviewers are familiar with galleys and won't let a few typos or unformatted pages damage the review.
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